Forget everything you know about debates. Trump vs. Clinton will be different.

This time it might actually matter

Snore.
(Image credit: Composite | Images courtesy AP Photo, Getty Images)

Every four years, as excitement about the presidential debates begins to ramp up, some wet blanket political scientists, communication scholars, or data journalists will emerge to rain on everyone's parade. They'll inform us that for all the hype, debates almost never have a meaningful impact on the outcome of the race. This is the basic conclusion of years of research on this topic: While there are some identifiable effects on things like knowledge, voters' agendas, or perceptions of certain traits of the candidates, what you don't see are large swings in the polls — at least not lasting swings.

If you remember the last election, this might sound familiar. In the first debate between Barack Obama and Mitt Romney, the incumbent was dry and dull, droning on in meandering answers that lacked any kind of zip or zazz, while the challenger was fired up and aggressive. But then Obama seemed to learn his lesson and came back for the two following debates looking far more focused and articulating his ideas (and his critiques of Romney) much more clearly. So what happened to the polls? If you look at the averages, before the debates began Obama led by around 4 points; during and after the debates his lead shrank to nearly nothing, but then once they were over Obama went back up by around 2 points, and he ended up winning by 4 points, right where polls had him before the debates began. Other elections have followed a similar pattern: some temporary movement, possibly in reaction to what happened during the debates, followed by a return to the status quo ante.

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Paul Waldman

Paul Waldman is a senior writer with The American Prospect magazine and a blogger for The Washington Post. His writing has appeared in dozens of newspapers, magazines, and web sites, and he is the author or co-author of four books on media and politics.