Watch Hillary Clinton's untraditional, heart-wrenching appeal to Hispanic voters
While Bernie Sanders has been applauded for breaking from the traditional campaign ad with his creative and moving TV spots, Hillary Clinton's team has begun to experiment with how to touch viewers, too. Specifically, her newest ad, "Brave," is an appeal to the Hispanic voters in Nevada, where a neck-and-neck race with Sanders appears to be brewing.
As The New York Times writes, the opening scene "not so much [resembles] a polished advertisement as a clip from a reality TV show." The camera is wobbly, the focus imprecise, and the audio rough enough to warrant subtitles. Dated Feb. 14 in Nevada, the ad shows a young girl telling Clinton that her parents have a letter of deportation. She begins to cry.
Clinton calls the girl over and the rest of the ad shows her consoling the child. "You're being very, very brave, and you have to be brave for them, too. Let me do the worrying. I'll do all the worrying, is that a deal?" Clinton says.
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Her words visibly leave the room in tears — and no doubt Clinton's campaign is hoping they do the same statewide in Nevada. Watch the unusual ad, below. Jeva Lange
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Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.
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